Campbell’s soup is a great meal that can be made quickly and easily. How can they convince consumers that they’re a good backup plan?

CW: John Bense AD: Mike Short


The crux of this campaign will be a series of “wild postings” in urban areas.

Poster mockups. If you’re left behind after the rapture, that just means there’ll be more soup for you. The four horseman of the apocalypse: War, Death, Pestilence, and Lunch Forgetting. In the post-apocalyptic future, soup will be used as currency. Hunger can strike suddenly, much like a supervolcano can erupt.


The posters can also be placed near supermarkets, in drug stores, and on billboards.

They’re not zombies. They’re your hungry family. You prepared for Y2K. Why not prepare for sudden hunger?