LEGOLAND is already a place where kids can dream big, but what if they could build big too? That was the spark behind Parkitect AR, an immersive campaign that hands the blueprints over to the guests. Using custom AR “construction helmets,” kids (and let’s be honest, their parents too) could design and redesign parts of the park in real-time, right before their eyes.

Art Director: Christian Baldwin at The Creative Circus