Flying Penguins is a travel-ready library from Penguin Books. The airport vending machine is stocked with titles hand-picked for in-flight reading and designed to move with the traveler. You grab a book, take it with you on your journey, and return it when you land, either at another vending machine or by mail using a prepaid envelope.

Art Director: Campbell Fay at The Creative Circus

Out-of-home placements just outside airports back up the initiative.