Watching movies at home just doesn’t hit the same. For Regal Cinemas, we created a campaign that puts the spotlight back where it belongs: on the big screen.

Co-Writer: Mitch Baines at The Creative Circus

Art Director: Campbell Fay at The Creative Circus

We leaned into humor and nostalgia to remind people why theaters exist in the first place: no lag, no 240p, no tiny phone screen. Just you, a dark room, and a screen big enough to give you goosebumps. For movie lovers, it’s a fresh nudge to go big or go home (literally).