Radios have been riding shotgun for almost 100 years. And even now, with every song in the universe just a tap away, a surprising number of people still default to AM/FM the moment they get in the car. With Spots on Spotify, you can pin songs to physical destinations.

Art Director: Campbell Fay at The Creative Circus

The experience plays out across navigation apps, green-dotting your map with music memories, and IRL through scannable street art. Because if places have vibes, Spotify should give them a soundtrack.

Special billboards with their own unique soundtracks (available online through a memorable URL) promote everything. Users can make suggestions for songs to add to the signs’ playlists.