Radios have been in cars for almost a century. How can we break the radio habit and get people to listen to Spotify instead?

CW: John Bense AD: Campbell Fay


Spots is a system for Spotify that associates tracks with locations. If you’re headed somewhere and think of a song you want to hear on the way, just queue up the track and click “Add to Spot.” Now that track is attached to the destination.

Add a spot to a song. See songs attached to destinations.

The system can be integrated into navigation apps like Waze, where Spots tracks are indicated with green dots on the map. Tracks also appear in the real world with scannable images containing links to playlists.

Places with songs attached appear on the map as green dots.
A Spots scannable image. A Spots scannable image in a window.


Special billboards with their own unique soundtracks (available online through a memorable URL) will promote Spots. Users can make suggestions for songs to add to the signs’ playlists.

This sign has better songs than the radio. You haven’t seen this sign until you’ve heard it. I-95 sucks. Its playlist doesn’t.